Effective Date: May 2025

At Lift Professional® (a trading name of Shorts Industries Ltd), we are committed to protecting your privacy and ensuring that your personal data is handled securely and transparently. This Privacy Policy explains how we collect, use, share, and protect your information when you interact with our website www.liftprofessional.co.uk and use our services.

Who We Are

Company Name: Shorts Industries Ltd (Trading as Lift Professional)  
Registered Address: 6 Station Road, Bradford, BD1 4SF  
Company Registration Number: 1670669  
Contact for Privacy Queries: privacy@shorts-lifts.co.uk

What Information We Collect

We collect the following types of personal data:

Contact details: Name, email address, phone number, and delivery address.
Account information: Details you provide when creating an account on our webshop.
Payment information: Handled securely by our third-party provider, Opayo. We do not store payment card details.
Order details: Products purchased, order history, and delivery preferences.

We do not collect sensitive data or use cookies or analytics tools.

How We Collect Your Data

We collect your information through:

• Web forms (account registration, checkout, contact forms)
• Newsletter sign-up
• Phone or email communications

How We Use Your Data

We use your personal data to:

• Process and fulfil your orders
• Provide customer support and respond to enquiries
• Send you marketing emails or newsletters (if opted in)
• Comply with legal and regulatory obligations

Sharing Your Data

We may share your data with trusted third parties, including:

Couriers – to deliver your orders
Opayo – for secure payment processing
Marketing platforms – to send you updates and offers (only if subscribed)

We ensure all third parties comply with data protection laws.

Data Retention

We retain your data for up to 12 months for purposes of customer service, order records, and regulatory compliance. After this period, your data is securely deleted or anonymised.

Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request corrections to inaccurate information
• Request deletion of your data (where legally permissible)
• Withdraw consent to marketing communications at any time

To exercise your rights, please contact us at privacy@shorts-lifts.co.uk.

Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be clearly communicated on our website.

Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please email us at privacy@shorts-lifts.co.uk.